So what are proxies, and what do they do?
Table of Contents
Business Proxy: What Is a Proxy?
You might ask, what is a proxy? And don’t worry, we will shortly explain! A proxy is a server that will act as an intermediary between the internet, you and your device. The server will browse the web on behalf of your device. Every time you go online to browse using a proxy server, the requested traffic will flow through the server to the requested page. The response, on the other hand, will flow from the destination page through the proxy server, before reaching your device.
Proxy servers come in different types, but the most common ones are:
- Data center proxies
- Residential proxies
A data center proxy is a proxy server that doesn’t belong to any Internet Service Provider (ISP). These proxies are usually provided by secondary corporations and are useful in IP masking and IP authentication.
A residential proxy, on the other hand, is simply an IP that has been provided to a homeowner by an Internet Service Provider (ISP). The IP is usually a real one, tied to a specific location.
Business Proxy: Applications of Proxies in Business
How can you use proxies at the business level? There are many ways you can employ proxies in business. Here are our top five.
1. Market Intelligence
For you to succeed in your market, you must be smart. In today’s world, marketing intelligence has gone to another level. Without the right strategy, you won’t be able to beat your competition in the game.
Collecting data about your niche can be difficult, especially if you don’t have the right tools. However, having the right tools is not everything. Many companies and businesses have secured their sites from scrapers originating from other, competing companies. That’s where proxies come in. A business proxy will allow you to scrape other websites without the sites even noticing or becoming suspicious. A proxy server will change your company’s IP address and assign you a different one so that your real IP won’t be exposed.
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2. Ad Verification
As a business, your goal is always to attain some substantial returns every time you spend money on advertising. Every advertisement is usually done strategically. The right research must be done in regards to traffic and visitors. However, nowadays this is not enough; you need to secure all of your ads. How do you do that? By using a business proxy.
Ad fraud is on the rise. When a fraudster targets your business, you can end up spending a fortune without any significant returns. You could lose your money every time your ads land on a fraudulent site. In fact, many sites will fake traffic on their websites to attract ads.
Ad verification help ensures that your ad is reaching the targeted audience in time. By using proxies, you will be able to improve performance, see advertisers landing pages from different geographical locations and so, identify fraudsters.
3. Fare Aggregation
As a fare aggregator, you need to collect information from different sources to be more appealing to the traveler. Such sources might include:
- Flight sites
- Travel agencies
- Bus service providers
- Train service providers
This data also needs to be accurate and always up to date. To be able to collect such information will require you to use a proxy server paired with a scraper. Keep in mind that a business proxy will always mask your IP address when scraping data.
4. Price Scraping
E-commerce is on the rise, and for you to compete in this industry, you must go big or go home. This market is ruthlessly competitive – it’s all about rivalry. You must understand that this market is both dynamic and price sensitive at the same time.
Different companies continually change their prices to attract sales. To keep up with the market, you need to check what your competitors are doing – which means that you have to use a scraper. Many big brands have protected their sites from scraping, especially from competitors. A business proxy will give you the advantage of being able to scrape without getting noticed.
5. SEO Monitoring
One of the goals of modern business is to always stay at the top of any search engine. A web scraper will help you acquire information about best-ranking keywords, competition analysis or common search queries from your competitors. Additionally, a business proxy will ensure that you remain anonymous while scraping.
A business proxy will always give you an advantage over your competitors. Many are already reaping some of the fruits of using these proxies. Why not join them?