Read Also: How to Write Prefect Email That Converts Well
Table of Contents
How to Make Email Marketing Work for You?
This 6 ways of email marketing methods described below show you how t
1. Make it personal
2. Use visuals and videos
Media is the best way to grab the attention of your users, especially those who check their emails on their mobile phones. You could always write a small text message and attach attractive pictures or a video to have a greater impact. It has been found, 65% of users prefer emails with images as compared to the 35% that prefer text. This number itself signifies the impact of visuals. Online tools like Canva can help you create these amazing visuals. To get the right clicks, you need to attach videos, as it has been found that it gets a 200-300% increase in the click-through rates.
3. Know the right frequency
Like social media posts, emails need to have a frequency in their deliverance. You cannot send emails every day and annoy your users so much so that they either block you or report you as spam. Irritated customers are not really customers. You need emails that could generate value and not decrease it. Usually, it is suggested to fix a pattern. You could do one email per user every month or twice a month. Make sure this is clear to your marketing team and they understand the right frequency.
4. Build your list
You can only send out emails once you have the accounts that you want to reach. There are two ways to approach this, you could already have a database based on your existing customers and could easily transfer that to your email marketing plan. This mostly happens if you are a business existing offline for a really long time and want to shift to email marketing. However, to increase an existing list or to start fresh, you can always add to your database. You could have a subscribe plan rolled out with incentives to get more accounts under your hood. Also, always have the permissions to enroll and send emails before anything else.
5. Proper content
6. Relevance and categorization
Considering that the goal is to increase your email user base, with the time you would find yourself sending out emails to people that have different interests based on a lot of factors. So always ensure each customer receives emails relevant to their area of interest. For this, you would need to categorize your customers in various subheads in terms of gender, age, geographical location or in terms of the products they have earlier purchased. It has been found that proper email segmentation can double the email open rates. You certainly don’t want to let this opportunity go.
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