Most of the Small Business Websites on the internet fail due to a lack of knowledge for effectively promoting or doing SEO work for their website. Most of the web traffic came to the website from the major search engines and the visitors came from the search engines are organic visitors, they are only those who are intended to find out about the topic, product or service you are providing. So there are high chances of being a customer of your website, the visitors which are coming from the search engines. It is very important to optimize the small business websites for the search engine, to acquire more traffic which can drive more customers, more sales and more benefits. So I have posted here some SEO tips for small business website. I hope, it will help to promote your small business effectively.
Table of Contents
Top 40 SEO Tips for Small Business Website
SEO Tip-1: Find a set of suitable keywords for your Organization or Business
SEO Tip-2: Create SEO friendly, HTML and CSS Validated Website
SEO Tip-3: Start a blog to support your website
SEO Tip-4: Add meta keywords to your site and blog
SEO Tip-5: Use suitable Meta description keywords
Insert meta description keywords describing your site or blog with including your keywords. The meta description tag must be unique and can describe the features and services provided by the website in one or two sentences.
SEO Tip-6: Create site maps of website and blog
SEO Tip-7: Improve the structure of your URL
SEO Tip-8: Write unique title and descriptions of each page
SEO Tip-9: Make your site easier to navigate
SEO Tip-10: Offer quality content and services
SEO Tip-11: Create a useful custom 404 page
SEO Tip-12: Use only optimized images
For image optimization Tip Visit: How to Optimize Images for Web Using Photoshop and ImageReady?
SEO Tip-13: Use heading tags in appropriate places
SEO Tip-14: Try to create deep link on other sites
SEO Tip-15: Do internal linking effectively
SEO Tip-16: Submit your website or blog on quality directories
Submit your website or blog on high-quality web directories increases the possibility of indexing by the search engines. Also helps to appeared on the top of the search result. If you have a blog you can submit on top blog directories also.
For the list of blog search engines visit: Top 20+ Lists of Blog Search Sites and Directories
SEO Tip-17: Submit your website on major search engines
To use automatic submission tool visit: List of Free bulk search engine submission tools
SEO Tip-18: Create e-books and slideshows to submit on file-sharing sites
SEO Tip-19: Link to your homepage correctly
SEO Tip-20: Use free SEO tools provides by Google
SEO Tip-21: Submit Articles on Article Submission Sites
It is known that building links to your site is important in achieving high search engine rankings, especially in major search engines can be the best idea for creating one-way links, which lead to page one results. Article marketing not only provides one-way links, but it also gave potential information about your website to the customers. You can submit on the top article submission sites like Ezine Article, Article City, Go Articles, etc.
SEO Tip- 22: Insert Keywords on Article Title and the body.
SEO Tip- 23: Register Your Domain More Than One Year
The age and the expiration time of the domain also impact the visibility of your site on the search engines. search engines give priority for the older and having long time expiration date domains in the search result. So it is better to register your domain for more than one year.
SEO Tip- 24: Use Free as well as Paid SEO Tools
You can use free as well as paid SEO tools for optimizing your website for search engines effectively. The most important SEO tools that can be used are keyword suggestion or keyword research tool, backlink checker tool, website analyzer tool, keyword density checker tool, etc.
SEO Tip- 25: Submit Press Releases for Link Building
Submitting press releases on press release sites is another way for building one-way links to your website. You can use a press release to build links and increase search engine rankings effectively along with placing links on the body of press releases you can create deep linking to your website.
For Press Release Submission Sites Visit: Top 10 Press Release Submission Sites
SEO Tip- 26: Use “robots.txt” Effectively
Robots.txt file tells search engines whether they can access the specific pages of your website. You can access the specific pages of your website. You can also restrict the whole directory also. By using robots.txt, you can restrict the search engines from crawling if they are not useful for the user. This file must be named “robots.txt” and must be placed on the root
SEO Tip- 27: Prepare Mobile Site and Redirect Mobile Users
Today’s world going towards mobile and other small devices for internet access. Internet users from the mobile increasing day by day. So the mobile site also becomes necessary for any website to attract mobile users. To create a mobile version also of your website and submit to the search engine for indexing.
To create a mobile version of your site visit: Make Free Mobile Website
SEO Tip- 28: Use Latest SEO Tips and Techniques
Search engines may change their algorithm for displaying the search result on time to time. So you have to get updated about that and have to use the tips and techniques that match the change. To get notified about the algorithm changed by the search engines and the tips need to use to overcome that. You can follow the major SEO sites and forums.
For more information about top SEO sites visit: Best 10 SEO Sites for SEO Tools and Tips
SEO Tip- 29: Create videos and share them
Sharing useful and informative videos may be more effective in attracting more visits to your website. So give some time to create promotional videos about the services and products provided by your website and share them on video sharing sites like YouTube. Once you have posted the video on YouTube, you can post it on your site and YouTube will pick up the link to your site.
SEO Tip- 30: Declare Language Attribute for Your Website
Declaring language attribute for your website is most important for country and language targeting. Which can be done by using any of the methods below.
# Declaring language attribute in the HTML element.
i.e. <html lang=”en”>
# Adding country level domain or sub domain
i.e. www.mysite.com/np/ or www.mysite.com.np
# Using alternate language for content in <HEAD>
i.e. <link rel=”alternate” hreflang=”en” href=”http://example.com/en” />
SEO Tip- 31: Use “nofollow” tag for external links
External links on your website pass your website’s reputation to the linked website, to stop the follow of reputation you can use “nofollow” tag. Setting the value of “rel” attribute of a link to “nofollow” will tell Google that certain links on your site shouldn’t be followed page’s reputation to the page linked to. “nofollow” tag mainly useful for linking sponsored links and links on comments. It can be implemented as <a href=”www.mysite.com” rel=”nofollow”> Mysite </a>
SEO Tip- 32: Use canonicalization for duplicate URL
Your single page may have more than one version of URL representations. For example, you may have the following types of duplicate URLs.
So canonization is the process of converting data in a standard representation. It helps if you want to avoid duplicate pages on your site. Radicalization can be done by using “canonical” in rel attribute on the link tag. It can be implemented as: <link
href=”http://www.example.com/” rel=”canonical” />
SEO Tip- 33: Find competitor’s back-links and try to use them
Creating high-quality backlinks from targeted websites helps to grow your page rank and number of website visitors. To stay in competition with your competitors you have to use the quality backlinks made by your competitors. You can gate your competitor’s backlinks by using Alexa backlinks information or by using any of the backlink checker tools.
SEO Tip- 34: Use social bookmarking sites to create back-links
Social bookmarking sites are used for bookmarking your favorite, and useful links from the web and share them on the public. You can use these services to bookmark your sites important links on the public. While using these services, do not submit your links only on aggressively, they may band your account for such works. So it is better to share important links only and share another link from the web also.
SEO Tip- 35: Share your links through social networking sites
Nowadays social networking sites are most popular, most of the internet users use social networking sites like Facebook, Twitter, Google+etc. for sharing their status, photos, videos, files and links. So promoting your site through these sites may be most advantageous to their users. You can share with your friends and subscribers from your own accounts and you can also be asked the visitors to share by placing social sharing button on your site.
SEO Tip- 36: Use Google alerts for link building
SEO Tip- 37: Use Google+ authorship for Google search results
For more detail visit: Link your Google+ profile to the content you create
SEO Tip- 38: Do forum posting on related topics
Forum posting can also help to build links to another site. You can search for related terms or the questions asked by others about your topic and answer that by signing upon them. So find some forums that mainly focus related on your website. You can find out the forum posting and threads by using any forum search engines.
SEO Tip- 39: Write a guest post on related top blogs
Guest posting on the top blog related to your websites topic is another method of promoting your website. You can post articles by writing yourself or can ask the blog owner to write a sponsored post. It not only increases its reputation but also helps to create quality back-links. You can find out the list of top blogs related to your term by using any of the blog search engines.
SEO Tip- 40: Optimize for local search results
While optimizing your website for the search engines, you don’t have to forget about local search rankings. Local search results are very important for the national competition. So specialize your contents for a specific city, area or country. Also, write reviews about your business location in your city on Google map. Anyone can find out about your business on the local search results.