The most important factor for converting your email subscribers to your customers is creating a well organized email campaign which involves more than the layout and the content of your email. Your emails must have a killer click through rates with a special mix of the right content and a stellar layout along with the right strategy for sending emails to your subscribers.
Not all of the subscribers on your email list are not subscribed from the same page of your website or blog so all the subscribers’ don’t have same interest on your list. You have to categorize the subscribers on your list according to their interest and send them emails according to their interest category. You can create an email having perfect mix of right content and layout with maximum click through rate with the following ways.
Write Attractive and Actionable Subject Line
Your email subject line should address your reader’s problem along with personalizing it including their names which may significantly Increases click through rates. The email subject line should represent whole content on your email but it should not too long to make sure that your readers will read the entire subject line.
For example the subject line ” [FIRSTNAME], Here are my 5 proven ways to double your website traffic” includes subscribers first name to personalize the subject line, will address the problem who wants to increase their website traffic, it is short and will represent the content on your email.
Send Emails from Actual Person
People will trust more when you send email your name “John Smith” than from the company “InfoSoft Pvt. Ltd.” or “mycompany.com” along with adding senders photograph and signature or nick name. For example, you should end your email with the following words.
Write User Specific Email Content
Adding a first name to your email greetings not only sufficient for writing user specific email content, you should also develop targeted content for each categorized email list according to the interest of your audience. Delivering personalized email messages or specific offers based on your audience behaviors, interest’s makes easier to achieve your goal on successful email marketing.
Create Eye Catching Call to Action Button
The call to action button in your email should be visually distinct from the rest of your email template and should be placed above the fold of your content with minimal content having triggered words. For example, you can use the words “Download”, “Free”, “Access”, “Now”, “Today” etc to make the phrases like “Sign up Now “,” Get Free Access Now”, ” Reserve Your Seat Today “in your call to action button.
Use Relevant Images on Email
Place Social Sharing Button and Links
There is another mandatory element in your email templates called unsubscribe link which makes sure that you only want to send emails to people who actually want to receive email from you. It is also a legal requirement for creating and sending emails the subscribers, without an unsubscribe link violates CAN-SPAM regulations.